The following guidelines have been established by Sunvalley Communication to govern various aspects of Advertising on the Sunvalley Communication Network of Sites, which includes Sites directed to consumers, which we refer to as the "Sunvalley Communication Consumer Sites," and Sites directed to healthcare professionals, which we refer to as the "Sunvalley Communication Professional Sites," which includes Onco'Zine, The international Cancer Network. As used herein, the terms "Advertising" and "Advertisements" include third party banners, badges, contextual Advertising, Sponsored Content, and Promotions.

The guidelines in this policy govern issues like acceptance of Advertisements and Promotions by Sunvalley Communication, how Advertisements and Promotions are displayed on the Sunvalley Communication Network, and the removal of Advertisements and Promotions from the Sunvalley Communication Network. Sunvalley Communication has sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with Advertising on the Sunvalley Communication Network. Sunvalley Communication may change this policy at any time in its sole discretion by posting a revised policy to the applicable Sunvalley Communication Site.

1. Sunvalley Communication has sole discretion for determining the types of Advertising that will be accepted and displayed on the Sunvalley Communication Network, and under no circumstances will Sunvalley Communication's acceptance of any Advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that manufactures, distributes, or promotes the products or services.

2. Sunvalley Communication will not accept Advertising that, in Sunvalley Communication's opinion, is not factually accurate and in good taste.

3. There are certain categories of advertisements that Sunvalley Communication will not permit on the Sunvalley Communication Network at any time. These categories include but are not limited to the following:

- illegal or objectionable products
- fraudulent, deceptive, illicit, misleading or offensive material
- material that misrepresents, ridicules, discriminates (real or implied) or attacks an individual or group on the basis of age, national origin, race, religion, gender, sexual orientation, marital status, disability or any other status deemed inappropriate for the Sunvalley Communication Network
- alcohol
- weapons, firearms, ammunition, or fireworks
- gambling
- pornography or related themes
- tobacco use of any kind
- the simulation of news or an emergency
- material that directly advertises products to or is intended to attract
- children
- media or messages for or that reference "M" rated video games or content
- unreasonable, unlikely or extraordinary product or service claims
- media messages or imagery that strobe or flash
- media or messages that contain unsubstantiated "miracle" weight loss or other miracle claims of cure
- advertising units that extend beyond the defined advertising space or interfere with the content or impact the readability of the content without user initiation
advertising units that do not retract to the defined advertising space upon user scroll off or contain a "close" or "X" for user to retract or close the ad unit/message after user initiation
- advertising units that mimic computer functions or deceptively indicate a computer or other function that would be reasonable to the average user to assume as a reason to click the unit
- non-Sunvalley Communication branded, interactive media units with data capture fields on any Sunvalley Communication editorial (non-sponsored)
non-Sunvalley Communication branded, interactive media units with personalized or diagnostic assessments

4. Advertisers must only offer products or services, which are readily available for purchase at the advertised price (with noted tax and delivery fees). The Advertising must also clearly identify the advertiser. Any Advertising that could be misconstrued as editorial content will be clearly labeled as Advertising.

5. Sunvalley Communication recognizes and maintains a distinct separation between advertising and sponsored content and editorial content. All Advertising, promotional, sponsored or marketing content on the Sunvalley Communication Network will be clearly and unambiguously identified. Sunvalley Communication will not allow any Advertising on the Sunvalley Communication Network that is not identified with the label of "Advertisement."

6. A click on an Advertisement may only link the end user to the third-party advertiser's site or to relevant sponsored content area on a Sunvalley Communication Site.

7. Sunvalley Communication retains the exclusive right to determine how any and all search results for specific information by keyword or topic are displayed on any Sunvalley Communication Site. Sunvalley Communication search results are not influenced based on monetary incentives provided by Advertisers or Sponsors.

8. While third party (sponsor produced) content must adhere to this Advertising Policy, labeling of Sponsored Content on the Sunvalley Communication Consumer Sites is governed by Our Sponsor Policy, which describes how we label information from our Sponsors and the steps we take to help our end users understand the differences between Sunvalley Communication content and Sponsored content.

9. As described in the "Ads by Google" hyper link in the Ads by Google section on our Sunvalley Communication Consumer Sites Search pages, these "Ads by Google" are listings that have been purchased by companies that want to have links to their sites appear adjacent to search results in response to specific terms. Sunvalley Communication may receive payment from Google in connection with displaying the sponsored link results on the Sunvalley Communication Consumer Sites. Content listed in search results is displayed with its source, e.g., "Sunvalley Communication News" or "Journal Article." If Sponsored Content appears in the search results, it is labeled as "Sunvalley Communication Sponsor" or "Information from Industry" so that users can make informed decisions about the content they wish to view. In addition, Sunvalley Communication provides a separate area on the search results page of the Sunvalley Communication Consumer Sites labeled "Sunvalley Communication Sponsors" in which sponsors and advertisers may purchase space to list their content or advertising. See Our Sponsors for more information.

10. Advertising on the Sunvalley Communication Professional Sites may not link directly to a registration/email capture page. Any user registration or email capture pages resulting from an ad click on a Sunvalley Communication Professional Site must be, at minimum, two clicks away from the original Advertisement. The Sunvalley Communication Professional Sites will not run Advertising that requires registration and/or log-in in order to view a significant portion of the content of the Advertising or the related site. Sunvalley Communication reserves the right to determine what level is 'significant'.

11. Sunvalley Communication reserves the right to reject, cancel, or remove at any time any Advertising from the Sunvalley Communication Network for any reason and will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any Advertising, together with an explanation following the rejection, cancellation, or removal. Sunvalley Communication also reserves the right to determine the appropriate placement of the Advertising on the Sunvalley Communication Network.

12. It is the Advertiser's responsibility to comply with all applicable domestic and foreign laws, including applicable laws and regulations of regulatory bodies. This includes pharmaceutical advertising to physicians and consumers that must comply with FDA guidelines for Direct to Physician (DTP) and Direct to Consumer (DTC) advertising. Sunvalley Communication will not monitor compliance with applicable laws and regulations. However, Sunvalley Communication reserves the right to review all Advertising for compliance with applicable laws and regulations and, if Sunvalley Communication becomes aware of any breach or potential breach of any applicable law or regulation or of these guidelines, Sunvalley Communication may remove the Advertising.

13. No Advertising on the Sunvalley Communication Network shall include any pixels, tags, flash containers or any other type of information collection software code or shall place any beacons, cookies or other information collection devices on the browsers of Sunvalley Communication Users unless expressly approved in writing by Sunvalley Communication.

14. No Advertising will be allowed on the Sunvalley Communication Network that could injure the good name or reputation of Sunvalley Communication or any Sunvalley Communication Site.

15. The Advertising and Promotions Policy applies to all sites managed bu Sunvalley Communication.

Last update: May 16, 2011